Insights Branding Information

• Market Research Versus Brand Research.
  
  
• In a World of Brand Attention Deficit Disorder, the Trick is Cutting Through Whatever. Can you set yourself apart in today's numbingly cluttered commercial world-in three seconds or less?
  
  
• Traditional Brand Positioning Can't Last
  The standard tools of brand positioning can't dimesionalize a brand in today's cluttered marketplace, so try using something different- a visual brand driver.
  
  
• Why Your Brand Onion Makes You Weep
  How can marketers turn their insights into credible and compelling brand platforms?